Chinese gaming giant NetEase and Warner Bros. Interactive Entertainment recently announced a strategic partnership for the development of The Lord of the Rings: Rise to War, a new mobile strategy game based on the trilogy of books by J.R.R. Tolkien. Set in the Third Age of Middle-earth, this latest title will recreate the world of Arda in a visually stunning and faithful rendition, with iconic characters and locations from the original trilogy.
“The Lord of the Rings is one of the most influential and celebrated literary works in the world, and we are thrilled to be able to work with Warner Bros. Interactive Entertainment again to deliver another exciting game for global players,” said William Ding, founder and CEO of NetEase. “With our deep mobile game development experience, world class R&D team and increasing success in the most established mobile game markets in the world, we are confident we can bring these vibrant characters and spirited world of Middle-earth to life, and impress global fans with an inspiring new way to enjoy The Lord of the Rings.”
“With NetEase, we have an excellent partner for The Lord of the Rings: Rise to War bringing gamers the mobile experience in this rich universe they are looking for,” said David Haddad, President, Warner Bros. Interactive Entertainment. “This adaptation will unlock new opportunities for players to explore the iconic settings and characters of Middle-earth while utilizing their strategic skills in battle.”
NetEase is gaining increasing prominence globally with the strong performance of its high-quality original games and collaborations with world-famous content owners. NetEase is also known for its best-in-class capabilities to deliver rich, exciting gameplay that attracts massive audiences and builds communities across multiple demographics and geographies.
