Last week, a mysterious PlayerUnknown’s Battlegrounds Mobile (PUBG Mobile) banner that adorned the NASDAQ Market Site in New York City had onlookers going bananas with curiosity. Today, PUBG Mobile officially revealed an unprecedented partnership with notorious clothing and lifestyle brand A Bathing Ape (BAPE). With this partnership, PUBG Mobile players will have the opportunity to obtain exclusive in-game BAPE-branded clothing and accessories, including the iconic Shark Camo Zip-up Hoodie and a BAPE frying pan.
These new collaborative in-game items arrive in time for PUBG Mobile’s version 0.8.5 update. Celebrating its 25th year, BAPE is known around globally as the gold standard for streetwear. BAPE’s colorful designs and universally recognizable camouflage motifs have defined a generation of in-the-know consumers. With over 20 million daily active users and countless opportunities for in-game customization, PUBG Mobile fits BAPE to a tee.
About A BATHING APE
A Bathing Ape (BAPE) was born in the heart of Harajuku, Japan in 1993 and has since become a symbol of Japanese street fashion for more than 25 years, well regarded as one of the most coveted and exclusive brands worldwide with over 30 stores globally. A Bathing Ape is the uncontested lifestyle brand champion that is immensely influential to hip-hop, streetwear and Japanese fashion culture. The official website can be found here.
A Bathing Ape has created timeless, iconic designs such as APE HEAD, BAPE CAMO, BAPE STATM, “BAPE SHARK HOODIE” and “BABY MILO”. To cater to a growing customer base, diffusion lines such as Mr. BATHING APE, AAPE BY A BATHING APE, BAPE KIDS, BAPY and BABY MILO STORE have been created as part of the brand’s growth across all customer segments. Beyond apparel, A Bathing Ape has embraced lifestyle segments including furniture, toys, etc., allowing fans to experience the brand in different aspects of life.