PlanetSide 2 – Advertising fee paid to Didier Drogba revealed

Back in June, Chelsea legend Didier Drogba left the club and officially signed for China’s Shanghai Shenhua, which was owned by MMO publisher/ developer The9’s CEO. Roped in to promote the upcoming PlanetSide 2 as well, the fee paid to…

PlanetSide 2 – ChinaJoy campaign kicks off

It is less than 2 weeks before ChinaJoy 2012 begins, and Chinese MMO developer/publisher The9 is gearing up full speed to promote PlanetSide 2. A point to note, the game ain’t scheduled to launch until next year! According to the…

PlanetSide 2 – Spokesperson revealed

If you are a soccer fan, you might have already read about Chelsea’s Didier Drogba sealing a move to China’s Shanghai Shenhua a few hours ago. Reportedly being paid millions and millions more than his previous wages, Drogba is also…

Firefall – Russian publisher rumored to have been confirmed

According to foreign reports, The9 and Red 5 Studios is set to sign another multi-million deal for Firefall’s Russian server. Recently signed to various parts of Asia under Garena for USD 23 million, the publisher for Russia will apparently be…

Firefall Asia – The man behind the record deal

Just last week, Red 5 Studios confirmed a USD 23 million and record-breaking deal with Garena for Firefall in 7 Asian countries, spanning a total of 6 years. Not much was written about the man behind the deal, Mr Tony…

Firefall – Media confirms record multi-million deal for SEA server

It has been confirmed that Garena signed the rights for Firefall Southeast Asia after signing a contract with Red 5 Studios and The9. First posted as a rumor a couple of weeks back, the deal is said to be worth around USD 23,000,000,…

Era Zero – Technology against magic

This is a story about perseverance and one company which was seemingly on it way down barely a 2 years ago. China MMO developer and publisher, The9, was at risk of going down after losing the rights for World of…

[Event] Three Kingdoms Brawler – Closed Beta Keys

Hello all, as I mentioned a few days ago, MMO Culture will have its very first Closed Beta key giveaway real soon. Well, the time is now! The game will be Three Kingdoms Brawler by The9 Interactive , which I…

MUX – Revival set to begin in April

Way back in 2009, MUX was first teased in this blog. Developed by China company The9, the game was set to storm the online gaming world in the country. However, the company soon went into deep trouble due to losing…

The9 – Venturing into the English MMO market

Chinese MMO developer and publisher, The9, has announced its arrival in the English market by setting up its own gaming portal, The9 Hub and revealing its very first title, Three Kingdoms Brawler. About a year ago, I wrote about how…

The9 – The Comeback Kid?

It has been a torrid few months, even years for the once might MMO publisher. The9 is one of the biggest Free to Play MMORPG publishers in China, which is until they took at hit by losing out the publishing…

MUX – Preview of the wizard class

Here’s a brief introduction for the game again. MUX is developed by The9, the previous rights holder for World of Warcraft China. The company lost millions after the rights went to NetEase, and The9 learnt a lesson not to rely…

MUX – First look at the latest action RPG from China

MUX is an upcoming 2.5D MMORPG developed by China’s The9. If you have been following the gaming industry news around the world, you would have known The9 was the ex-publisher for World of Warcraft China. After losing the rights to…