Blade & Soul’s mega-marketing drive seems to have no limits in South Korea. Having conquered the Korean pop scene (link) and local gaming cafes (link), NCsoft has decided to bring the game’s presence to the big screens. In Lotte cinemas, the good etiquette short before movies air now features Blade & Soul characters! This is really, really awesome.
What’s more, Lotte cinemas are currently selling Blade & Soul combo popcorn sets as well. Customers will be able to enter a lucky draw with a chance of winning Blade & Soul merchandise. This is just the Open Beta phase, and I wonder what other tricks NCsoft have for the grand commercial launch in a few weeks’ time…
