(Beta signup) Just to be clear, GFACE is a separate entity itself but the company is being backed by Crytek, the famous game engine developer behind CryEngine. So what is GFACE? Well, for me it looks like a harmonious merge between Steam, EA Origins, Facebook, Twitter and Google Plus. Yes, all 4 of them combined. Excited yet?
For the gaming part, it reminds me of Google Plus, adding contacts into “circles”, but now able to launch games straight from the browser. Basically, the game lobby is the browser (GFACE page) itself. And no, this function is not limited to just casual web games. Even Crytek’s upcoming CryEngine 3 online shooter, Warface (link), is available to be played on your browser without downloading the game client!
Like I mentioned, GFACE is really the ultimate combination of some of the most popular social media websites and programs now. Do take a closer read at some of its functions at the official website, given in the link above. And sign up for beta now!