Mir 4 – Wemade and Kakao team up to promote new mobile MMORPG in South Korea

In case you did not know, the “Mir” IP (also known as 传奇)was involved in a legal tussle over the past few years between Wemade and a couple of Chinese developers. While technically it was Shanda (now known as Shengqu Games) which created Mir, there are some legal elements which provide Wemade with a legal argument as well. Back in 2016, Wemade even took part in ChinaJoy to showcase Legend of Mir, an Unreal Engine 4 mobile MMORPG, but it was never ever launched. Mir 4 is apparently the newly-reworked game.

Marketing for the pre-registration phase has been hot, with Wemade claiming to have over 300,000 participants since 11 September. It also hired popular actress Seo Ye-ji to be Mir 4’s spokesperson. But that is not all, as today it was announced Wemade will be teaming up with Kakao to “conduct all-round marketing collaboration” to promote Mir 4. Kakao Talk is a huge messenger app in South Korea, which could be used as one of the many social marketing channels. There is no word for an overseas launch yet, stay tuned for updates!