League of Legends – European league officially re-brands and enters new era

Riot Games today officially re-branded the European league for League of Legends from the former EULCS to LEC (League of Legends European Championship). This comes after the switch to the franchise business model, where each team has proven they have the finances to sustain a competitive squad for the long-term. This model is already in effect for the North America league. Some of the former EU teams are dropped, and new ones with huge financial backing have entered the 10-team league due to start in Jan 2019.