After years of financial turmoil, Firefall is finally ready to launch in China, with the first Closed Beta starting on 15 July. Originally hiring sports stars such as Nicholas Anelka and Didier Drogba as spokesperson, gone are the days of such senseless marketing. Firefall will be published by Shanghai Aozhi Technology, formed by original publisher The9 and top software company Qihoo 360.
As seen from the screenshots below, the game is apparently not fully translated just yet. Firefall is now being touted as a “Hardcore Hollywood sci-fi” online game, which is pretty bullshit if you ask me. It was mentioned in a recent article that localized content will be added, but so far there hasn’t been exact details. Shanghai Aozhi Technology is looking to officially launch Firefall later this year.