League of Legends – Chinese team RNG finds new sponsor in KFC

Royal Never Give Up, or more commonly known as RNG, recently revealed that is has roped in Kentucky Fried Chicken (KFC) as one of the team’s main sponsor. One of the top competitive League of Legends team in China and the world, the deal is seen as a major step for esports sponsorship. Terms of the deal were not disclosed, but it seems the deal is for a period of 1 year. If you did not know, KFC (11.6%) is a much bigger brand in China than McDonald’s (5.6%). RNG is also sponsored by Mercedes-Benz, Lynx, and Logitech G.