I reported this a couple of weeks ago (link), and here is the update on this news. According to foreign reports, it has now been confirmed that The9 and Shanghai Shenhua Football Club have signed an agreement where players of the club will be wearing shirts emblazoned with the Firefall logo. Firefall will be published by The9 in China, with the latter’s CEO also the owner of the football club.
Nicholas Anelka, who signed for Shanghai Shenhua Football Club last month, will be the official spokesperson for Firefall in the country as well, nabbing a marketing fee of USD 5 million over a period of 2 years. Anelka’s annual wage as a football player, as estimated by the French media, is speculated at 10.6 million Euros.