Earlier today, Tencent Games officially announced Korea’s top pop group, Girl’s Generation (or SNSD), as the spokesperson for Blade & Soul China. Also made public will be the non-wipe Closed Beta phase starting on 29th October, where an activation key is still needed.
The theme of this marketing campaign revolved around “Youth” and the long-standing tagline for the China server, “Find Your Soul”. As China’s biggest games developer and publisher, I am expecting to see more extravagant campaigns with Girls’ Generation before Blade & Soul officially launches.
