PUBG Corporation – Bluehole sets up new subsidiary to oversee popular game

It is a day of massive changes in the boardroom of Bluehole as it adjusts its internal structure, but the biggest news other than having a new CEO is perhaps the formation of PUBG Corporation. If you did not already know, PUBG stands for PlayerUnknown’s Battlegrounds, the hottest PC game right now. Headquartered in Seoul, a North America office has already been setup, with Japan and Europe being the next destinations.

As you might have expected, the role of PUBG Corporation is to transform PlayerUnknown’s Battlegrounds into a truly global IP and franchise. Bluehole also has plans to expand the IP, particularly through esports and other new business. Along with the corporate restructure, PUBG Corporation will enjoy more independence to work flexibly according to the market.