Latis Global Communications, a localization and marketing company based in South Korea, today announced it has opened a subsidiary in Singapore. It will function as a one-stop gateway for Korean game developers who are looking to enter the lucrative Southeast Asia market. Services provided include localization, marketing, PR, QA, community management, and more.
According to Latis, the revenue growth rate for mobile games in the Big 6 (Singapore, Malaysia, Philippines, Thailand, Indonesia) has an annual average growth rate of 30%. With smartphone penetration only at 30%, revenue is expected to reach new heights over the next 3 years. Currently, there are 120 million gamers in the Big 6, and 47% of them are known as paying gamers.