Starting on Valentine’s Day, Neowiz Games held a major campaign titled “UP Project” for its big-budget PC online game, Bless. In “Jumping Up”, players who are level 45 are given potions to level up to 50 immediately (new level cap) and new heroic equipment to enjoy the new end-game content. Level 1 players are given level 45 equipment to aid them in power leveling among several other benefits.
In “Party Up”, new and returning players get buffs which increase experience, gold drop, and adventure points. Players with such buffs can party together to obtain increased effects! Finally, in “Friends Up”, a score is kept whenever players invite someone new to join Bless. The more players invited and the higher level they reach at the end of the event, the more rewards for everyone!