Earlier this month, new Korean mobile games publisher NZIN revealed a brand identity trailer highlighting the major games it is publishing for the domestic Korean market next year. Today, it was announced the publisher will go multi-platform, including mobile, Smart TV, PC, and VR. North America and Southeast Asia were identified as the 2 main markets for its global expansion in 2016 with local offices.
Interestingly, NZIN stated that although all companies are heading towards China and Japan, the impact of Southeast Asia cannot be ignored. The ambitious publisher also highlighted the fact that different cultures in Southeast Asia will be looked at. There are not many global companies willing to step foot into Southeast Asia, and I am pleased to hear about NZIN’s plans. Stay tuned for updates!