4:33 Creative Lab – Mobile games publisher expands in US market

4:33 Creative Lab recently revealed three mobile games heading to the United States as part of the Korean company’s Western expansion: Champion, Cubicar Adventures and Plants War 2. All three titles will launch later this year and early next year. 4:33 Creative Lab was founded by Joon-Mo Kwon, former CEO of Nexon and Nexon Mobile, with 110 million USD invested by LINE and Tencent.

433 Creative Lab

· Cubicar Adventures is a casual arcade game that features creative level design and various challenges that allow players to collect cars and pets. It will also have an endless mode for players to test their skills against the very best. Cubicar Adventures is planned for a November release.


· Plants War 2, the sequel to Plant Wars, places players in control of an epic army of plants defending their bases against an onslaught of animal armies. This battle arena game is slated for release later this year.


· Champion is a knock ‘em, sock ‘em classic boxing game with single and multiplayer modes, so players can beat up their friends on the way to being crowned the champ. The game is expected to be released early next year.


The first mobile game from 4:33 Creative Lab for the US market is Blade: Sword of Elysion, scheduled to launch later this year for iOS and Android. The mobile action RPG, powered by Unreal Engine, was just shown off at PAX Prime recently for its first hands-on look. Originally launched in South Korea, Blade achieved fourth place on Google Play’s top grossing games for May 2014.