[Source] Developer Funcom is reviewing its strategic options after the recent dismal launch of Lego Minifigures Online fell short of expectations. The company on Friday announced that it is “actively seeking interested parties for discussions surrounding a possible investment, acquisition, merger, or any other available options.” Who the hell in Funcom expected a Lego game to sell millions?!
Lego Minifigures Online originally launched in 2014 as a Free-to-Play game, but it didn’t perform well with the intended audience and Funcom felt the monetization model hurt the experience and made it less fun. So Funcom overhauled the game and re-released it in June as a Pay-to-Play game, expecting the millions to flow in with the change. Unfortunately, the results weren’t much better.
Complicating matters is the fact that Funcom has debt coming due in June 2016. The company has said it doesn’t expect its revenues to be able to cover its obligations as well as its operational expenses. In addition to Lego Minifigures Online, Funcom also operates the Free-to-Play MMOs Age of Conan and Anarchy Online, as well as Pay-to-Play MMO The Secret World. Good luck, Funcom.
