[Source] Most probably facing a drastic drop in player numbers, developer ZeniMax Online Studios will finally be dropping the subscription business model for The Elder Scrolls Online. The Buy-to-Play model, will be utilized instead, though there was no mention of a cash shop. Named as “Tamriel Unlimited”, it will arrive on console in June and beginning 17th March for PC/Mac players.
Players who continues their subscriptions will be provided exclusive in-game bonuses, a monthly allotment of crowns to use in the store and access to all DLC game packs while a member. PC/Mac players with active subscriptions on 17th March will be automatically enrolled into a program known as ESO Plus and begin enjoying its membership privileges.