With Blade & Soul’s popularity still surging in China, Tencent Games released a new video to highlight how it is working with internet cafes around the country to further spread the product. Tencent has an internet cafe management software, hence the alliance of these outlets.
Other than the decorations, patrons can expect cosplay, various live events and game bonuses, with prizes sponsored by Tencent Games. The company is also capitalizing on the situation by releasing a couple of limited edition box sets, with exclusive merchandise packed in along with a DVD installer.