Tencent Games wasted no expenses in promoting Blade & Soul China, with the revealing of South Korea’s super pop group, Girl’s Generation (SNSD), as the game’s official spokesperson as proof. Over at TGC 2013, the group performed Blade & Soul’s theme song live (in Chinese).
Blade & Soul China also got its very first fan-designed costume, courtesy of an official fan group known as “Blade & Soul Original Content Club”. This community effort started quite some time ago, with costume designs, game trailers, music videos and more created by the fans.