Now on to Shanda Games. The company actually has a special name for their showcase at ChinaJoy 2011, which is called Game Allstar. Well, this name had been used by a Korean company as far as I am concerned, so there is nothing spectacular about it. As you can see in the logo above, there is a big “69”. Apparently the marketing team is not accustomed to English jokes about the number.
“6” actually stands for the number of new events and partnerships, shows and media etc which will be officially introduced. “9” stands for the number of games which are going to be showcased, with a number still being a secret so far. The only 2 major online games announced so far for the show are Final Fantasy XIV Online China and Dragon Ball Online China while the others include Legend of Immortal, Dragon Nest China, Sudden Attack China and more. Dragon Nest China recently celebrated its 1st anniversary as well.
Do note that the 9 games should include some social games as well. For Final Fantasy XIV Online China, it looks like Shanda Games will be hiring one of the top Asian singers to perform the theme song which will “beat” Faye Wong’s Eyes on Me, one of the most popular game songs in history.
For the industry, many are guessing what titles will Shanda Games be revealing. The apparent biggest announcement will be TERA China, which many have claimed to be spot on. There are a number of self-developed titles as well, but I will only be posting individual posts on those which are deem worthy. I am guessing Shanda Games will reveal TERA China as well, looking at how its rival Tencent Games apparently got all the big titles for 2011 and 2012.
