Well, not Perfect World Entertainment, but the headquarters in China, Perfect World Beijing. According to reports, EA, which unsuccessfully tried to break into the China gaming market previously with The9 (EA had been dumping their shares in The9), is trying one more time with the assistance of Chinese gaming giant, Perfect World Beijing. This news led to PWB’s stock prices to rise 11.47% higher in a short few days.
If you do not know, Perfect World Beijing is quite a media giant in its homeland, with interests in gaming (duh), TV dramas, movies, radio and various other media platforms. While most of its competitors publish various foreign games, Perfect World Beijing (and their NA branch) has maintained a profit-making business with their self-developed titles (though 1 or 2 titles were actually developed partially by studios before PWB bought them over).
EA’ s China branch was recently revealed to be in a state of chaos, with large number of employees quitting. Their Shanghai office apparently moved out to a place the journalists can’t even locate. FIFA Online, which they partnered with The9 to publish, performed well under their expectations.
If this partnership really happens, how will the 2 companies, one focused on console gaming, while the other focused on Free to Play MMORPGs, cooperate to conquer the Chinese gaming market? This is be one intriguing deal indeed.