RIFT China’s publisher, Shanda Games, is trying very hard to stress what an Western success the game is in order to attract the China gamers. Hence, American celebrities are recruited, the first being NBA star Dwyane Wade, while the second…
Aion 4.0 – China server enters Closed Beta next month
Following closely behind the footsteps of the Korean server, the China server for Aion will hold its 4.0 Closed Beta phase on 13th March next month. Published by Shanda Games, the update comes around 4 months after being added in…
RIFT China – 2nd spokesperson revealed as Open Beta nears
After announcing NBA star Dwyane Wade as 1 of the 3 American spokesperson for RIFT China, publisher Shanda Games has revealed the game’s 2nd spokesperson, actress MaggieQ. This is Shanda’s marketing plan for the game, spending millions on American stars…
RIFT China – Publisher spends silly money on NBA spokesperson
While it is definitely none of my business caring about how much money is spent on marketing by MMO publishers, but I am still in awe of how Shanda Games, publisher of RIFT China, has reportedly spent an 8-figure sum…
Dragon Nest Japan – New trailers looking to attract new users
The publisher for Dragon Nest Japan, Hangame (NHN Japan), has released a couple of new introductory videos for the game. Aimed at acquiring new players for the game, the publisher is also holding promotions with convenience store, Family Mart, where…
Dragon Nest Europe – Closed Beta confirmed for February
[Game website] After a seemingly quiet period since Dragon Nest Europe began its Alpha phase, it was announced last week that the game will finally enter Closed Beta on 27th February 2013. The reason given was that Dragon Nest was…
Dragon Nest – The Dancer classes reporting for duty
As the continuation of the Desert Dragon update, Dragon Nest Korea has confirmed that the new class branch of Kali, the Dancer, is set to be added on 20th December 2012. This new branch will have 2 further advancements,…
RIFT China – Weird event launched to give out Closed Beta keys
While I admire the almost no holds barred attitude the China MMO industry adopt when marketing products, a few of these campaigns can range from tasteless to pure outlandish. RIFT China’s publisher, Shanda Games, held an event ending last week…
Dragon Nest – Desert Dragon arrival marks new era
Today marks the day Nexon steps down as Dragon Nest Korea’s publisher, with the new publisher being Actoz Soft. Together with Dragon Nest’s developer, Eyedentity Games, both are subsidiary companies of China’s Shanda Games after acquisition. Actoz Soft is intending…
Dragon Nest Europe – Alpha Test phase begins
Announced nearly half 6 months ago, Dragon Nest Europe has since entered its Alpha Test phase last week. Published by eFusion, the deal happened after Shanda Games bought over the European publisher to expand its global business. The Alpha Test…
RIFT China – Protesters claiming unpaid wages
While RIFT celebrates its mega expansion in North America, the game is not doing too well in Asia, first Korea and now China. According to today’s local news, the 3rd party group which translated the game claimed publisher Shanda Games…
Dragon Nest: Labyrinth – Eyedentity’s debut mobile game
This should not come as a surprise, since it was months ago when Shanda Games, parent company of Eyedentity Games, confirmed the existence of a mobile version for Dragon Nest. Revealed as Dragon Nest: Labyrinth, it is a MMORPG for…
[ChinaJoy 2012] Age of Dawn – New Diablo III “competitor”
For every big title entering China, there is sure to be a locally-developed “competitor”. For example, Tencent Games’ Blade & Soul will have its hands full competing with NetEase’s Free to Play Dragon Sword. For NetEase’s upcoming Diablo III (not…
[ChinaJoy 2012] Dragon Nest – Official CG movie announced
In case you are wondering what this “Rise of the Black Dragon” is about, it is actually Part 1 of a trilogy for Dragon Nest’s 2013 animated movie. Yes, Dragon Nest is getting its own movie in the form of…