Summoners War, one of the most popular mobile RPGs ever, recently unveiled the “Your War Your Way” global campaign featuring Alison Brie (How to Be Single) and Dave Franco (Now You See Me 2). The campaign includes commercials, out of home activations, and partnerships with influencers, the Los Angeles Dodgers and Carl’s Jr./Hardee’s, designed to engage fans and reach new audiences.
“Your War Your Way” is a come-to-life-campaign depicting how Summoners War can be played with different strategies. The campaign unveil corresponds with recent updates including five new Rift Dungeons, three island expansions, account level increased to level 50, maximum energy increased and a new crafting system for runes, buildings and Homunculus, a new type of monster.
