Mobile

Published on August 14th, 2015 | by cinderboy

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Monster Strike – Tencent shutting down famous mobile game in China

Dethroning Puzzle and Dragons from the top spot in Japan a few months after launch, Monster Strike entered the China market with huge ambitions. Tencent Games is the biggest publisher in the world’s biggest gaming market, what could go wrong? Less than a year after arriving, and less than a week after a game update, Tencent Games announced the closure of Monster Striker on 19 October.

Monster Strike China closure announcement

Tencent Games citied “changes to the developer’s business strategy” as the main reason of closure. It makes me wonder, if collaborating with Tencent Games did not work out, which publisher is Japanese developer Mixi is going to work with? As usual, the media is claiming Monster Strike’s “flick gameplay” and lack of localization as the main reason for lack of players and eventual closure.



 

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About the Author

Your average online gamer who is bilingual in Chinese and English, although he does try to play Japanese and Korean games sometimes. Online gaming since 1999, and has worked in the online gaming and mobile gaming industry (Journalist, Game Master, Community Manager, Operations Manager) since 2008.



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IzumiNowa
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China did not like it huh? I’m playing the US version and im loving it. hope it stays active for a long long time.

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