Monster Strike – Tencent shutting down famous mobile game in China

Dethroning Puzzle and Dragons from the top spot in Japan a few months after launch, Monster Strike entered the China market with huge ambitions. Tencent Games is the biggest publisher in the world’s biggest gaming market, what could go wrong? Less than a year after arriving, and less than a week after a game update, Tencent Games announced the closure of Monster Striker on 19 October.

Monster Strike China closure announcement

Tencent Games citied “changes to the developer’s business strategy” as the main reason of closure. It makes me wonder, if collaborating with Tencent Games did not work out, which publisher is Japanese developer Mixi is going to work with? As usual, the media is claiming Monster Strike’s “flick gameplay” and lack of localization as the main reason for lack of players and eventual closure.

 

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