Published on October 15th, 2013 | by cinderboy


Blade & Soul – Girls’ Generation revealed as spokesperson for China

Earlier today, Tencent Games officially announced Korea’s top pop group, Girl’s Generation (or SNSD), as the spokesperson for Blade & Soul China. Also made public will be the non-wipe Closed Beta phase starting on 29th October, where an activation key is still needed.

Blade & Soul China - Girls' Generation promo

The theme of this marketing campaign revolved around “Youth” and the long-standing tagline for the China server, “Find Your Soul”. As China’s biggest games developer and publisher, I am expecting to see more extravagant campaigns with Girls’ Generation before Blade & Soul officially launches.


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About the Author

Your average online gamer who is bilingual in Chinese and English, although he does try to play Japanese and Korean games sometimes. Online gaming since 1999, and has worked in the online gaming and mobile gaming industry (Journalist, Game Master, Community Manager, Operations Manager) since 2008.

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