China RIFT China Dwyane Wade promo

Published on February 26th, 2013 | by cinderboy


RIFT China – 2nd spokesperson revealed as Open Beta nears

After announcing NBA star Dwyane Wade as 1 of the 3 American spokesperson for RIFT China, publisher Shanda Games has revealed the game’s 2nd spokesperson, actress MaggieQ. This is Shanda’s marketing plan for the game, spending millions on American stars to prove to the China gamers how great an American-developed game RIFT is.

RIFT China MaggieQ promo poster

The words accompanying MaggieQ’s post on Weibo simply reads “Hey, play a P2P game with me.” Of course, unless gamers really devolved, they should really know that it is just a marketing account, not really posted by MaggieQ herself. I doubt she knows what RIFT is, or MMORPG for that matter.

RIFT China screenshot

According to reports, Dwyane Wade represents American sports, MaggieQ represents American TV and the final spokesperson will be a singer, representing American music. Shanda is heavily relying on the awards RIFT has won in America to promote the game in China, which stays as a P2P title. RIFT China enters Open Beta on 6th March next month.

RIFT China screenshot RIFT China screenshot

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About the Author

Your average online gamer who is bilingual in Chinese and English, although he does try to play Japanese and Korean games sometimes. Online gaming since 1999, and has worked in the online gaming and mobile gaming industry (Journalist, Game Master, Community Manager, Operations Manager) since 2008.

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February 26, 2013 10:50 AM

Personally, publisher is totally wasting money on these spokeperson.
BTW, I prefer non-target MMO, RIFT is not my cup of tea.

March 1, 2013 5:15 PM

They should hire Cinderboy as spokesperson, at least it’s more believable than MaggieQ..seriously. I hope they don’t get Justin Bieber or One Direction for the singer part. Geeeezz..

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