China League of Legends restaurant 1

Published on February 19th, 2013 | by cinderboy

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League of Legends – More photos of theme restaurant in China

In a followup to the immensely popular post yesterday, featured on Reddit and even Forbes, I have decided to post the rest of the photos I found on the internetz. I am referring to the League of Legends theme restaurant in Chongqing, China. Once again, I doubt a license was acquired from Riot Games :)

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About the Author

Your average online gamer who is bilingual in Chinese and English, although he does try to play Japanese and Korean games sometimes. Online gaming since 1999, and has worked in the online gaming and mobile gaming industry (Journalist, Game Master, Community Manager, Operations Manager) since 2008.



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Member
February 19, 2013 5:25 PM

Why assume that it’s not licensed? Riot Games is owned by Tencent Inc, aka a chinese company. It’s no surprise that they eventually opened a chinese restaurant.

Guest
cinderboy
February 19, 2013 5:39 PM

Yeah and the restaurant owner actually went to Tencent and ask for rights to use the characters and logo *eyes roll*

Member
February 19, 2013 7:06 PM

What if the restaurant owner is tencent?

Guest
cinderboy
February 19, 2013 8:34 PM

And you think Tencent wouldn’t be advertising it on all its channels about the company going into the F&B industry? =.=

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