Yes, you read it right. According to Wedbush Securities analyst Michael Pachter in an investors note, he believes that Star Wars: The Old Republic now has the potential to “attract at least 10 million MAUs indefinitely, with upside to perhaps 50 million.” This is of course after the game announced its failure to sustain over 1 million players and is going Free-To-Play. Is the guy too positive?
From what I have read, Bioware has yet to officially talk about why the monthly payment model failed. In fact, I was expecting Bioware’s 2 co-founders, who are quite comfortable talking to the media, to have released their own statements by now. GameSpy has compiled a list of events which led to SWTOR going the F2P route, so hit it up and have a good read.