EA teams up with Outspark

Here’s a short paragraph from the full article:

Free-to-play MMO publisher Outspark will launch a Western adaptation of Debut, a “casual online rhythm and dancing game” developed by Electronic Arts’ Korean J2M studio. The game, which offers customizable avatars in a social dance environment, is the first offering from EA’s Korean arm to make it Westward, says Outspark. The company will customize the game for North American audiences with interface and design enhancements, targeted social networking features and other market-specific adaptations.

Are there really so many players who play casual dancing MMOs for the long term ? Not to mention that Outspark is still currently Beta Testing another dancing MMO. I’m really puzzled.